I had no idea what to expect before my first book signing event as an author and there are very few resources out there to find advice. So here goes… my experience after ~10 events.
Where can you find book signing events?
I have done all of the below. Searching, network and cold calling to find out about opportunities. In several cases I gave my name and asked to be added to a waitlist for future events.
Facebook groups
Web search
Networking with other authors
Call local bookstores and libraries
Who hosts book signing events?
Wine festivals
Craft fairs
Vendor fairs
Book event
Book stores
Libraries
How much does it cost to secure a spot?
Fairs/festivals - $15 to $40 or more
Events - Free to $100/$200 or more
Bookstores - Free table, however on average they take ~40% cut
Libraries - Make a donation of books or $$
What supplies should you bring?
Newsletter sign up (QR code or paper/pen)
Pens for signing books
Cash/paypal/ways to receive payment
Sign to promote your reader magnet
Display shelf (collapsible is helpful)
Books (~10 copies each)
Swag/Freebies/Samples
Contact cards/bookmarks - anything with your contact/website on them
Table, chairs and pop up tent, for fairs and festivals
Table cover
Banner/sign
Decor to make your table attractive
Rolling cart or suitcase
How many books can you expect to sell?
This varies widely. I’ve been at events where I’ve sold one book and other events where I’ve sold 20 plus.
It has been my experience that authors will likely sell more at book events that are well advertised and at bookstores or libraries than fairs and festivals.
What are the benefits of participating in book signing events?
Make connections with readers
Network with other authors
What should you say to a prospective buyer?
Draw them to your table with a compliment or question (ie. What do you like to read?)
Pitch your brand/yourself
Tell them what genre/tropes/style of writing
Pitch your books by providing a short synopsis of your series or each book
Note: If the reader isn’t interested in purchasing, stop your pitch and offer them swag with your contact info on it and/or ask for their email to sign up for your newsletter. Try to ensure they leave your table with something that has your name on it. I’ve had many events where I see purchases of eBooks increase after a book signing. Some readers prefer to read on their device or think about you more after leaving.
What other tips are there?
An attractive table and big smile draws more readers
Have a charged phone and take lots of pictures
I like to offer a deal for each event. Usually it is getting book 1 in the series ½ off or it’s a discounted price for buying two books or I’ll throw in a short story paperback book for free. Readers (well, everyone) love a deal!
Have fun and good luck 🙂