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stacey09ann77

Tips for an author attending a book signing event

I had no idea what to expect before my first book signing event as an author and there are very few resources out there to find advice. So here goes… my experience after ~10 events.



Where can you find book signing events?

I have done all of the below. Searching, network and cold calling to find out about opportunities. In several cases I gave my name and asked to be added to a waitlist for future events.

  • Facebook groups

  • Web search

  • Networking with other authors

  • Call local bookstores and libraries


Who hosts book signing events?

  • Wine festivals

  • Craft fairs

  • Vendor fairs

  • Book event

  • Book stores

  • Libraries


How much does it cost to secure a spot?

  • Fairs/festivals - $15 to $40 or more

  • Events - Free to $100/$200 or more

  • Bookstores - Free table, however on average they take ~40% cut

  • Libraries - Make a donation of books or $$


What supplies should you bring?

  • Newsletter sign up (QR code or paper/pen)

  • Pens for signing books

  • Cash/paypal/ways to receive payment

  • Sign to promote your reader magnet

  • Display shelf (collapsible is helpful)

  • Books (~10 copies each)

  • Swag/Freebies/Samples

  • Contact cards/bookmarks - anything with your contact/website on them

  • Table, chairs and pop up tent, for fairs and festivals

  • Table cover

  • Banner/sign

  • Decor to make your table attractive

  • Rolling cart or suitcase


How many books can you expect to sell?

  • This varies widely. I’ve been at events where I’ve sold one book and other events where I’ve sold 20 plus.

  • It has been my experience that authors will likely sell more at book events that are well advertised and at bookstores or libraries than fairs and festivals.


What are the benefits of participating in book signing events?

  • Make connections with readers

  • Network with other authors


What should you say to a prospective buyer?

  • Draw them to your table with a compliment or question (ie. What do you like to read?)

  • Pitch your brand/yourself

  • Tell them what genre/tropes/style of writing

  • Pitch your books by providing a short synopsis of your series or each book

  • Note: If the reader isn’t interested in purchasing, stop your pitch and offer them swag with your contact info on it and/or ask for their email to sign up for your newsletter. Try to ensure they leave your table with something that has your name on it. I’ve had many events where I see purchases of eBooks increase after a book signing. Some readers prefer to read on their device or think about you more after leaving.


What other tips are there?

  • An attractive table and big smile draws more readers

  • Have a charged phone and take lots of pictures

  • I like to offer a deal for each event. Usually it is getting book 1 in the series ½ off or it’s a discounted price for buying two books or I’ll throw in a short story paperback book for free. Readers (well, everyone) love a deal!

  • Have fun and good luck 🙂

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